Plays
Low- and no-cost ways to get the platform in front of people, from Mark’s promotion tracker. Move each one along as you work it.
Inside the prisons
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Legal information point listing | Get the platform added to the noticeboard or legal information point at each of the 76 resettlement prisons already reached; a PSI already requires these points to exist. | Free (flyer only) | Resettlement lead / legal information point staff at each prison | |
| Induction pack inclusion | Ask resettlement leads to include a one-page platform flyer in prisoner induction packs. | Free (flyer only) | Resettlement leads | |
| National Prison Radio feature | Pitch a short interview or feature on rights and entitlements built around the platform. | Free (production time only) | National Prison Radio production team | |
| Peer caseworker word of mouth | Brief the existing peer caseworker network, trained under the 16-week cohort model, to promote the platform as part of their role as it rolls out beyond Oakwood. | Free | Internal YCG caseworker leads |
Families and informal community
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Informal group content offer | Offer moderators of the Facebook groups identified in September a short factual guide (for example, on the new 33% release point) as free content rather than a pitch. | Free | Group admins, see informal channels | |
| Visitor centre flyers | Physical flyer at HALOW's Oakwood Family Pathway Centre and any PACT-run visitor centre. | Low (printing only) | HALOW / PACT centre managers | |
| PACT / HALOW newsletter mention | Ask for a mention in existing family newsletters or information packs. | Free | PACT, HALOW | |
| Visits hall waiting area posters | A poster in the waiting area immediately before the visits hall at each prison, reaching every visiting family member at the point they have most attention to spare. | Low (printing only) | Prison visits team / security at each site, alongside HALOW or PACT where they run the centre |
Organic content and search
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Listing on unofficial information sites | Ask doingtime.co.uk, hmprison.co.uk and prisonguide.co.uk to list the platform as a resource; these already rank for the questions the platform answers. | Free | Site editors / contact forms | |
| Explainer content on YCG's own site | Publish short, plain answers to commonly searched questions (ROTL, the new release point, IT access) that double as platform content and SEO. | Free (time only) | YCG communications | |
| Director LinkedIn posts | Share the policy changes already driven by the platform's evidence base (ROTL eligibility, IT access, apprenticeship eligibility) to build credibility with commissioners and funders. | Free | Mark and CIC directors |
Referral partners
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Clinks membership listing | Cross-promote via Clinks' newsletter and member directory, the main voluntary sector body in criminal justice. | Free if a member | Clinks membership team | |
| Probation / Through the Gate briefing | Brief probation and Through the Gate staff so they refer people directly on release. | Free | National Probation Service contacts | |
| Chaplaincy briefing | Brief prison chaplaincy teams, a trusted, regular point of contact with both prisoners and families. | Free | Prison chaplaincy leads | |
| "Friends of" prison charities | Ask the Peterborough, Erlestoke, Portland and Guys Marsh charities to mention the platform to their members. | Free | Charity contacts, see structured organisations |
Press and profile
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Inside Time editorial pitch | Pitch a free news story on the national platform launch, separate from the paid campaign in the Reeds sponsorship proposal. | Free | Inside Time editorial desk | |
| Press release on national rollout | A short release timed to a national launch, for regional and sector press. | Free (time only) | YCG communications | |
| Sector conference speaking slots | Speaking slots at Clinks, Criminal Justice Alliance or similar sector events, reaching commissioners and other providers directly. | Free or travel only | Conference organisers |
MOJ / HMPPS relationship
| Play | Specific action | Cost | Route | Status |
|---|---|---|---|---|
| Policy team endorsement | Ask the existing MOJ Deregulation and Operational Policy Team contact whether they would support or acknowledge the platform internally, consistent with the platform's non-adversarial founding principle. | Free | MOJ Deregulation and Operational Policy Team contact |